India's cutest ad (currently)

In Indian Advertising, you can find a huge amount of four-handkerchief sentimentality, or apocalyptic fear. Some are ridiculously funny, most plain ridiculous. But rarely would you find an ad you can simply call cute. Just cute, nothing else. And to the brief, but that's secondary. Focus on the cuteness. See it for yourself:

Cute, isn't it?

(More gyan on the ad makers here)


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