Castles in the air - they are so easy to take refuge in. And so easy to build, too.

आम्हां घरी धन शब्दांचीच रत्नें | शब्दांचीच शस्त्रें यत्न करुं ||
शब्द चि आमुच्या जीवांचे जीवन | शब्दें वांटूं धन जनलोकां ||
तुका म्हणे पाहा शब्द चि हा देव | शब्द चि गौरव पूजा करुं ||
- abhang of Tukaram Wolhoba Ambile of Dehu

There's No Freedom Like That of a Child's Imagination

கடலுக்கு உண்டு கற்பனைக்கு இல்லை கட்டுப்பாடு

Friday, May 28, 2010

India's cutest ad (currently)

In Indian Advertising, you can find a huge amount of four-handkerchief sentimentality, or apocalyptic fear. Some are ridiculously funny, most plain ridiculous. But rarely would you find an ad you can simply call cute. Just cute, nothing else. And to the brief, but that's secondary. Focus on the cuteness. See it for yourself:



Cute, isn't it?

(More gyan on the ad makers here)

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