When I was a schoolboy and was given my own room, I established the Republic of Rumia with myself as sole inhabitant and Supreme Dictator General For Life. Rumia was where my imagination was fertilised, where my toy animals became a reserve forest, where my cars had a highway built for them, and where I was king, rebel, police, pirate...anything I wanted to be. Rumia disappeared when we moved away to a smaller house. It is for me the natural name for my blog.
India's cutest ad (currently)
In Indian Advertising, you can find a huge amount of four-handkerchief sentimentality, or apocalyptic fear. Some are ridiculously funny, most plain ridiculous. But rarely would you find an ad you can simply call cute. Just cute, nothing else. And to the brief, but that's secondary. Focus on the cuteness. See it for yourself: