Title-fluffing is as rampant among the indians as among the chiefs. America’s International Association of Administrative Professionals—formerly the National Secretaries Association—reports that it has more than 500 job-titles under its umbrella, ranging from front-office co-ordinator to electronic-document specialist. Paper boys are “media distribution officers”. Binmen are “recycling officers”. Lavatory cleaners are “sanitation consultants”. Sandwich-makers at Subway have the phrase “sandwich artist” emblazoned on their lapels. Even the normally linguistically pure French have got in on the act: cleaning ladies are becoming “techniciennes de surface” (surface technicians).
I agree with the Economist as it says the disease is spreading to India. I am myself 'Brand Design Associate' where I work. With a possible promotion to 'Senior Brand Design Associate'. But perhaps, as my sister says, I am just a 'Bada Dumb Admi'.
But read the original here. It's a lot more fun!
And for some more fun from the Economist, here's a map making fun of Europe: